Top50Farmers™
Top 50 Farmers globally promotes regenerative agriculture, attracts new farmers, and fosters collaboration through innovative tools. It spotlights regenerative farmers as role models, connecting them and providing an acceleration toolkit. Currently focused on Europe, it unlocks opportunities for healthy soils.
Services
VISUAL IDENTITY, WEB DESIGN, BRANDING
Year
2024
THE CHALLENGE
THE SOLUTION
Reimagine Top 50 Farmers as a global movement honoring pioneers in organic and regenerative agriculture. The mission: craft a brand identity that balances innovation, equity, and accessibility. The goal is to appear fresh yet approachable, appealing to a more traditional audience without losing a modern, bold edge. We aim to break away from conventional agricultural imagery, showcasing the vibrant and compelling side of farming—making it not just relevant but undeniably captivating.
We created a cohesive and versatile brand identity that highlights farmers with authenticity and modernity. The design combines earthy tones with vibrant colors inspired by nature, paired with a clean, digital-friendly typography. Photography emphasizes warmth and realness, while black-and-white elements add depth and storytelling. The layouts are visually simple yet detailed enough to accommodate diverse content, avoiding overly bold compositions and prioritizing clarity and readability. The website is intuitive, visually engaging, and designed to adapt seamlessly to the brand’s evolving needs, ensuring Top 50 Farmers stands out as a fresh, inclusive, and innovative movement.
BEHIND THE PROJECT
WHAT WE DID
Direction, Web & Visual Identity Design: Facundo Kostelak
Creative Advisor & Content Designer: Catalina Mendivil Castellote
Creative Advisor: Franco Maidana
Photography: Tina Lepelblad
Film & Photography: Cyrus Sutton
Photography: Charles Post
Visual Identity
Iconography
Stationery & Deck Templates
Custom Mockups
Social Media Assets
Visual Identity
Web Design & Development
Photography Editing
Copywriting & Content Support
Creative Advisory
ZENDA®STUDIO
VISUAL IDENTITY REDESIGN, PRODUCT DESIGN, WEB DESIGN
Top50Farmers™
VISUAL IDENTITY, WEB DESIGN, BRANDING
