Heddway™
Heddway empowers individuals and teams to improve mental well-being through one-day courses, workshops, and keynotes. Their mission: equip people with practical tools for emotional balance, resilience, and positivity.
Services
VISUAL IDENTITY REDESIGN, BRANDING
Year
2024
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THE CHALLENGE
THE SOLUTION
Simplify mental well-being with clear, actionable guidance. HEDDWAY needed a lasting visual identity that reflects their "mental fitness" philosophy—approachable, practical, and easy to maintain. The goal: convey the importance of mental health without unnecessary complexity.
We developed a minimalist, versatile brand that captures the brand essence as "your compass in the chaos." The logo, inspired by the Welsh word Hedd (peace), features a dynamic boat design with sails formed by the "double Ds" and a wave-like base for movement.
The font family ensures a friendly and digital-first tone, while the blue-centric palette, complemented by versatile secondary and optional colors, balances professionalism and accessibility.
Icons and illustrations follow a clean, linear style, bridging abstract concepts with relatable visuals. This consistent design language emphasizes clarity and emotional connection, reinforcing HEDDWAY’s approachable and supportive identity.
BEHIND THE PROJECT
WHAT WE DID
Design direction: Facundo Kostelak
Copywriting: Victor Morón
Creative advisor: Catalina Mendivil Castellote
Brand Strategy
Verbal identity
Visual identity
Iconography
Deck and presentation design
Custom mockups
Social media assets
Landing page design
Landing page development
Copywriting & content support
Creative advisory
ZENDA®STUDIO
VISUAL IDENTITY REDESIGN, PRODUCT DESIGN, WEB DESIGN
Top50Farmers™
VISUAL IDENTITY, WEB DESIGN, BRANDING