BIOFLEX

We collaborated with Drake's team to redefine BIOFLEX’s visual identity, emphasizing its innovative and adaptable essence. The redesign focused on creating a cohesive, modern brand image that seamlessly bridges its heritage with future aspirations. Key elements include a streamlined logo that adapts effortlessly to digital and physical mediums, bold yet simple iconography for clarity, and refined layouts that enhance readability while accommodating diverse content. The updated sales documents for Canada and the U.S. now exemplify this cohesive vision, balancing impactful visuals with high-quality content to resonate across all channels. This approach positions BIOFLEX as a forward-thinking, recognizable leader in the health technology space.
To enhance brand recognition, we reimagined BIOFLEX's iconic symbol for a digital era. The original complex symbol limited its versatility in modern, digital mediums. Our solution involved creating brand variations tailored for specific uses, adjusting weights and spaces within the logo's elements. The result is a synthesized symbol that maintains its essence while offering adaptability for reduced sizes. Exo 2, a contemporary and iconic typeface, was chosen to complement the redesigned logo.

For iconography, we embraced simplicity with bold, consistent linework, rounded corners, and circular solid shapes. The redesigned international sales documents for Canada and the United States showcase the comprehensive development of BIOFLEX's visual identity. The clear, concise, and identifiable design, coupled with quality content, transformed these documents into easily adoptable sales materials replicated across various channels.